Email marketing is the process by which a user sends out emails to a distribution list that includes subscribers that opted-in to receive such email from you.
Think about that for a second. Somebody actually took a couple of seconds out of their time to give you their email address and then click on the confirmation link to hear more about what you have to say – this reason alone is why email marketing is one of the most effective and oldest forms of marketing (in Internet years).
How To Start An Email List
1. Have something to sell or promote – Whether you have a blog, a store, or some sort of service, your email list will ultimately relate to whatever the subject of that entity is.
2. Gain Subscribers – Getting subscribers to opt into your list is a hard and easy task at the same time. While the more subscribers the better, making sure that the quality of these subscribers remain intact is often more important than the size of your list.
Some ways to build up your subscriber base include: adding a form to your website, automatically adding users to your list once they make a purchase, and offering free stuff or discounts to users who sign up to your list.