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Target Marketing

Target marketing is creating a campaign which focuses on a certain group within your overall demographic.

For example, GEICO often runs commercials that individually targets customers who have a boat or a motorcycle. While GEICO provides auto insurance for all types of vehicles, their individual target marketing campaigns try to trigger the impulse of a certain group.

Target marketing is also seen around holiday times and certain occasion. For instance, you will see stores highlight certain products and deals during Christmas. On BestBuy.com there is a “Gift Center” that will give recommendations based on the age group the customer is looking for.

How to Identify Your Target Market

From Visually.

The main purpose of target marketing is to inform a certain portion of your demographic that your service or product is available to them. One of the biggest rules in marketing is NEVER assume your customer knows what you have to offer.

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